B2B Rebrand

An asset-based, family-owned, national trucking company located outside of Chicago, Polmax had grown from one truck to over 200 and offered a long list of trucking services. But their brand remained virtually unknown. Our 4C’s audit uncovered insights that led us to a name change and brand identity system that gave them a unique image and a boost in awareness as they moved into new markets and looked to recruit top drivers from around the country.



What we did

  • Naming
  • Logo and tagline
  • Color palette
  • Stationery
  • Truck Design
  • Web Design