Castrol Responsible Campaign

New Product Category Introduction

Castrol Industrial, a global leader in petroleum based lubricants, needed to proudly announce that were launching a groundbreaking line of bio-based products to the U.S. market, without cannibalizing other product lines. We were chosen from several Chicago firms to develop all aspects of the brand and launch along with a communications strategy that explained Castrol’s dedication to developing safe, high-performance and environmentally friendly lubricants.



What we did

  • Brand and product usage audit
  • Strategy development
  • Print campaign
  • Email messaging
  • Microsite