Rebrand and Launch Non-Profit

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A non-profit organization that serves kids and adults with disabilities, Aspire put a growth strategy into place that included moving away from the typical nonprofit mindset and operational structure, and moving into a social enterprise approach that focused on opportunity, strength and effectiveness.

It called for a complete rebrand—one that would identify the organizations four newly created enterprise areas and present them as a contemporary, bold, forward-thinking and growth-oriented organization. It also needed to appeal and resonate with their broad audience that includes participants, families, volunteers, supporters, investors, donors, partners, the media and corporate sponsors.

What we did

  • Brand Platform
  • Logo and tagline
  • Color palette
  • Business cards, letterhead, envelopes
  • PP template
  • Brand Identity manual
  • Email marketing
  • Intranet marketing tool
  • Website
  • Building signage
  • Event programs
  • Social media
  • Brand launch campaign
  • Environmental Signage
  • Branding Workshop

Social Media