Drip campaigns, also known as lead nurturing, are a proven method for turning prospects into customers. They’re based around an automated set of pre-written emails that provide relevant content to prospects, while moving them through the buying process. Depending on how the prospect interacts with the various elements of the email, the sales team can enter the process at the right time and with the right information to close the sale.

One remarkable feature of drip campaigns, is that they give you the opportunity for a direct connection with your target audience. Once connected, you can define the conversation with content that informs, solves problems, entertains, educates, provokes thought and inspires action.

But perhaps the very most important facet of drip campaigns is that they work—like crazy.

• B2C marketers who send automated emails see conversion rates as high as 50%. (Source: eMarketer)
• Automated emails get 119% higher click rates than broadcast emails. (Source: Epsilon)
• Relevant emails drive 18x more revenue than broadcast emails. (Source: Jupiter Research).
• Nurtured leads make 47% larger purchases. (Source: The Annuitas Group)
• The number one reason marketers at top-performing companies use email automation is to increase revenue. (Source: Gleanster)

Before starting a drip campaign, realize that it’s a long-term commitment that requires lots of upfront planning. Content is king in drip campaigns and it should be written and in the pipeline long before the first email of the campaign launches.

Talk to us about developing a drip campaign that engages customers, gets results and makes the most of your marketing dollar.

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