Samaritan Interfaith’s counseling centers and Center for Congregations consulting division came to us with identity and awareness issues. The name Samaritan had been adopted over the years by many nonprofits which was causing confusion. And despite their 45-year history, they felt they were the market’s “best kept secret”. Wanting to grow awareness and renew their efforts to advocate for mental health care, they realized they needed to differentiate and clarify their message to appeal to a broader audience. We agreed.
We began with an extensive brand audit that guided our thinking for the brand platform and strategy. Among many things, the audit confirmed our suspicions that their names were too common, too confusing and too limiting for an increasingly non-religious population. Our recommendations encompassed major changes including a new name, naming architecture, logo and tagline; separate websites for both sides of the business; fresh design, voice and content; and advocacy initiatives. With an enthusiastic go-ahead from the organization’s leadership team and board of directors, we embarked on a complete rebrand that has rejuvenated the staff and gotten an extremely positive response from clients, partners and the community.
This young software company was just beginning its journey to revolutionize the medical industry when they came to us. They were a decidedly different up-and-comer and their brand needed to reflect that.
We honed in on their strengths and gave them clarity and focus that began with a refreshed logo, a reimagined website and messaging that communicated their groundbreaking technological capabilities in healthcare’s big data arena. Today, they are getting the leading edge brand recognition they deserve.
After 100 years in business, Sackett Manufacturing decided to leverage its material handling expertise and enter the automated, high-density parking system industry. Our competitive audit was key to strategic development and the prioritizing of audience targets. Our creative contemporized this old-line company and introduced Sackett Parking as a knowledgeable, competent and competitive player. They have since secured parking system projects and are years ahead of their business plan goals.
West Suburban Bank is a well-established, community bank that needed to distinguish itself from the many other local banks and large national bank chains in the area. We created real life scenarios with a touch of humor to drive home the message that West Suburban Bank is the bank people and businesses can count on throughout their life for all their banking needs.
