Get Behind the New Brand

Get Behind the New Brand

07 October 2016,   By ,   0 Comments

Branding is a business decision that starts at the top, however it can’t succeed unless it’s implemented at every level of the organization. To ensure success, management must communicate the fundamental changes it will take to deliver the refined brand promise while making sure each and every team member understands their responsibility in the execution. It takes planning and perseverance.


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